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6 Steps Towards Creating a Profitable Company Vision

Advice for those who are struggling with their business.

I am a business professional and entrepreneur who has worked hard to beat the odds. I successfully launched Cazarin Interactive almost 23 years ago and the solid education I have gained over the years has given me the experience needed to be able to help others improve their businesses.

My experience includes a BIS degree in Computer Science and Management Information Systems and a Masters degree from Carlson School of Business with a concentration in marketing. I am also a graduate of the Goldman Sachs 10,000 program.

It’s been said that most businesses fail within the first 5 years. According to the U.S. Bureau of Labor Statistics (BLS), this isn’t necessarily true. 

Data from the BLS shows that approximately 20% of new businesses fail during the first two years, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.

Having clarity on your professional vision is key.

I can tell you with confidence that this information is extremely valuable.  I have gained this information from books, business professionals talks, personal experiences, personal interviews, high-level education, and spiritual principles.  

Create a solid VISION – a plan that describes your goals for your company for the next 3 to 5 years.  Create a plan that is as visual as possible by using meaningful images, photos, inspirational quotes, etc.  In your plan, define the following:

  • Why are you in business?
  • Goals for annual gross revenues
  • What are the core values of the company?
  • How many employees do you desire to have 
  • What will you offer your employees? 
    • Culture
    • Compensation
    • Flexibility
  • What does your complete team want to be

Let’s break these down a little further.

1

Why are you in business

Many people go into business for themselves because they want to become millionaires. I simply wanted to have good financial income. The reason I started Cazarin Interactive was because I felt that working for myself and being my own boss was the right decision for me. As an educated professional, I wanted to forge my own destiny and have a high quality of life aligned with my personal values.

2

Annual gross revenues

How can you decide on gross revenues when you have not sold anything? It doesn’t matter as long as you have a goal and an objective. The better question is: Do you know what you want your company to accomplish in the next three years?

3

Core values of the company

Define your core values and live them.  When you are all aligned, you build “Team Spirit”.  As a leader of Cazarin Interactive, my goal is to create the vision for the company to get on the right path to fulfilling goals by creating an unwavering guide. I am the Vision Architect to make sure we harness the team spirit.

The values at Cazarin Interactive are:

    • Integrity
    • Commitment to Quality
    • Value Relationships
    • Operate with Vision and Purpose
    • Value Collaboration
    • Great Atmosphere for our Staff
4

How many employees you desire to have 

I was encouraged to grow our company in the early 2000’s .  I didn’t want to do it.  We had investors ready, but I had experienced chaos in a previous company after we reached 20 employees. With under 20 people in a company, it was a close group and we had a lot of fun.  Once it grew over, the social dynamic changed.  For me, the number is 20 and this has always been the maximum.

5

What do you offer the staff?

Culture, friendliness, positivity, and quality of life are items that can’t be purchased.  

Compensation, many times, is a low priority if you have a great culture.  It is VERY important of course but can become lower in the priority if you have a great culture.

Flexibility, the ability to work from home, and odd hours have to be possible for more and more people these days.  If you have the right systems, this can work.

6

What does your complete team want to be

This is OUR VISION

    • To be a premier digital marketing agency where both staff and clients enjoy working together in a creative environment filled with happy people.

Please note, we are complex individuals. The above suggestions are a foundation to create a business with great team spirit working towards a vision.  The profit is a manifestation of doing the above correctly.

Tips 

Where do you start? – Try to make an inventory of what you are missing.  Talk to other professionals and business coaches to make sure you understand what you are lacking.

Decisions under fear – Don’t make important decisions under fear, more than likely, you will regret it.

Calm – Remain calm at all times. As a leader, you have to keep a solid foundation for the business.  Learn to meditate, decrease stress, etc.  If you are calm, you will be able to find answers.  Reach on your spiritual beliefs to get answers.  

Resources: 

  1. Goldman Sachs 10,000 program application
  2. Cazarin Interactive – Digital Marketing
  3. Top 6 reasons businesses fail

Question:

What is the vision for your company in the next 3 years?

Let us know if we can help you in any way.

Marketing@cazarin.com 

Marriage as a Partnership

Advice for those who are thinking about marriage or those who are struggling with their marriage.

I am not an expert on marriage, nor do I have education on the subject. However, my experience and knowledge gained during my 30 years of marriage has given me some tips that can help others.

This blog is an attempt to share this information with others in the hope that you have some tools and tips to help you in your own relationships.

This is my experience in marriage and helping others:

  1. Married for 30 years, I have been married to an amazing person since April, 1991.  We have three wonderful daughters.
     
  2. Church Marriage preparation.  We have helped over 10 couples prepare for marriage through our church’s  marriage preparation program called “Prepare”.

 

3. Culturally different, Our marriage is culturally and ethnically different.  My wife was born and raised in Minnesota from German and, Irish heritage.  I was born in Mexico City and, came to study to Minnesota at an early age in high school then college.  I am from Mexican and Italian heritage.  Our three daughters were born in the USA.

These are facts that can’t be ignored.

  • Relationships are hard and there are always ups and downs.
  • About 40% to 50% of marriages in the United States end in divorce.
  • Although the divorce rate is dropping, too many couples will end in divorce.

 

A positive outlook on marriage and a set of fundamental values between one another, however, can help maintain a healthy and long-lasting relationship.

How I Formed my Outlook on Marriage as a Partnership

I was born in the 60’s and grew up in the 70’s under a patriarchal culture.  This culture believes that the man works and provides for the family.  The woman should stay home, take care of the house and, children, and obey the husband at all times.  Please understand this was how my parents raised me and what I saw as I grew up.  I  don’t agree with this type of marriage myself today, but this was my experience.

I came to the USA as an exchange student in high school, my American parents were very different from my home country.  My American mom went out with girlfriends to bars and dancing places.  I remember a conversation my American parents had in which my mom told my dad she had gone dancing and a guy came to ask her to dance. My American dad replied with sincerity, “I hope you had a good time.”  

I almost fainted because, my American dad said hope you had a good time.  I can tell you this would never happen in my Mexican culture.  That action would have been grounds for divorce in Mexico.

I was very lucky to make great friends here in the USA.  Some of those great friends included in particular the parents of one of my girlfriends, Bill and Nancy.  They influenced my views on marriage and relationships.  They gave me the principles for a marriage as a partnership. These are the fundamentals that they taught me by being around them and observing their marriage.  Bill was my friend and best man at my wedding for 25 years until he passed away, Nancy is still a friend of mine and my family:

  • Together we make a team.
  • We will help each other to be the best version of ourselves.
  • We will support each other at all times.
  • Nobody is more important  than the other person.
  • We will make decisions together.

Those lessons carried into my last 30 years of marriage and now my wife and I have established 10 vital pieces of advice that we share with people looking to get married or struggling with their marriage

1

Respect each other
Especially when you are upset, understand that there is a line or limit you will not cross with each other. Respect is one of the most important keys to having a successful marriage.  Once you break this, it becomes very hard to regain trust and respect.  If you feel you are starting to lose your respect for your partner during a fight.  You should walk away.

2

This is your marriage:
Remember this is your marriage and your decisions should not include outside forces, especially when one of you disagrees with a decision. Do not make decisions because your Brothers, parents, or friends did it that way.  By the time you talk to your partner, it must be your decision to bring an issue.  Never say something like this, my mother thinks we should ……  avoid this type of statements completely.  If you want to bring something your mother said, say I believe we should do ……  

3

Three days Max:
Don’t be upset with each
other for more than 3 days.

4

Compromise:
There will be times you will have to do something you don’t want to do.  You will do it for each other.

5

Give space to each other:
Learn to give room to the other person when he or she is upset. Once the calm has come, ask what is wrong

6

Framework:
Find ways to meet each other’s desires. When buying furniture, for example, finding a process that will allow each other to make a decision for both of you.

7

Memories:
Concentrate on making awesome memories.  This is the basis for a great life.  They can be as simple has having a fire in the yard, cooking an exotic meal together, or going to a beach in a different country.

8

Spiritual Connection:
Develop a relationship with God and call upon God at any time. This is a priority that should be considered for a healthy marriage

9

Roles:
Define roles within the marriage that are compatible. These roles can change but decide who does what, who cooks, whether you both work, who cleans, who takes care of the yard, etc.  Both can do everything.  It is up to you to decide.

10

Children:
Children are amazing and well worth it, just make sure you plan when and how many you want to have together.  This decision is important because marriage changes tremendously.  We waited 6 years and, had a lot of pressure to start a family early.  We are both glad we waited

Final Takeaway:

  • You are the architect of your own destiny.  Make the best by having very good communication with your partner.

Resources: 

  1. Podcast for Marriage as a Partnership
  2. Marriage Tips from Mary and Ricardo
  3. CDC Statistics on Marriage

Question:

What type of marriage do you have or want to have?

Let us know if we can help you in any way.

Marketing@cazarin.com  

One Smart Cookie!

Gift:  Maia wanted to share her cookies with her friends and teachers.

On a recent Sunday evening, my cousin and his family decided to teach their daughter Maia how to make butter cookies. Maia is only eight years old and had a desire to learn something new. My cousin’s family has been affected like most people during COVID-19 and thought this would be a good way to spend time together and teach their daughter something new.

They baked a few dozen cookies and decorated each one. Maia then asked her parents if she could share the cookies with her friends. They created small packages filled with a few cookies and a loving message from Maia and delivered the cookies directly to the mailboxes of her friends and teachers.

After her friends received the cookies and tasted them, they started to call and ask to acquire more… and voila! One Smart Cookie was born.  Maia, with help from her mom, came up with a name, a handwritten “company card”, and designed a logo to accompany the orders.   Within a few days, orders for cookies were rolling in. Maia and her parents jumped back into the kitchen and began baking more cookies and have now upgraded to five different shapes: cactus, flowers, circles, bunnies, and hearts.

Maia writes hand-made cards to accompany each of the cookie packages. They have the name, a logo she created, phone number, and price for additional orders.

When I talked to Maia about her new venture, she told me that she enjoys making the cookies and has made over $112 in one week.  

Maia started her business by trying to share her cookies with her friends and teachers during this pandemic, and it’s growing into something bigger. Asking her parents what they liked most about this new adventure, they shared that Maia has taken initiative in making the cookies and only utilizes them for baking now.

Resources :::::

One Act of Kindness: www.oneactofkindness.org

Questions:::::

What are you doing to spend time with your loved ones during this time?

What would you do if you want to create a business?

Marketing Strategy – Partner with Google

Early on Google dominated the search on the Internet.  Perhaps it was their simplicity on the page. Perhaps their name, but it is clear that Google has become an important company for anybody or any company who desires to market on the Internet.

Google came from the word Googol which is one of the largest numbers named.  Googol is a 1 with 100 zeroes. Very large number if you ask me!

Google has turned into a verb, its brand is incredible.  My daughters when talking among themselves and can’t find the meaning of something just say “Google it!” Meaning find its meaning on Google.

The company dominates the searches online and tries to be ahead of its competition by looking, researching and investing into many different technologies.  Google’s official vision statement is to “Organize all of the data in the world and make it accessible for everyone in a useful way.”  

Since I sell digital marketing company and believe in Google my company is a Google Partner.  Decided to take the courses, I am certified by Google on the following:

Google Provides all the necessary tools:

Google has an incredible Academy online available to anyone.  Google tracks your progress and provides the certification for free.  There is no need to pay any company or anyone.

We are currently Google partners, there are several of us certified.  We should be Google Premier Partners by the end of 2019.

We adopted Google Docs a few years ago and the implementation of these tools have made us very productive.

Conclusion

Google is a great company to review and analyze.  There are many tools available free of charge.

You are invited to receive 30 minutes of free advice if you mention this article.

To learn more, contact Ricardo at

Marketing Strategy – New Business MN Magazine

Marketing is one of those things that everybody thinks they know something about. After all, every day they are exposed to it through emails, phone calls, direct mail, web ads and more. What they don’t see is the strategic thinking that goes into designing campaigns that reach them with the right message, in the right medium, at the right time that stimulates their interest to act.

For more than 20 years, I’ve worked with small business owners to create successful marketing campaigns to grow their businesses and educate them. Based on that experience, here is What Every New and Small Business Should Know about marketing strategy:

So much has changed over the years when it comes to marketing online. It used to be enough to have a good looking website. Now, it’s so easy to build a website that almost anyone can do it. My teenage daughter built one for $6 a month with easily available software tools.

Yes, a site should be attractive, but the overriding purpose behind the design must be to attract the market segment you want. And they you want that market segment to execute an action that is planned and gets you closer to having them call or fill in a form to doing business with you.

At Cazarin Interactive, we view a website as a “Digital Sales Channel.” We take that term very seriously because we believe your website should be part of your sales department. Rather than hire a sales rep for $60,000 plus benefits, you could upgrade your website and have your Digital Sales Channel achieve those sales.

To drive sales, your website needs to be creative and attractive. It should differentiate you from competitors. There should be a clear call to action, such as an enticement to fill out a form or pick up the phone. It should have Persuasion Architecture, which helps the user to navigate well and easy to find the necessary information.

Your website needs to be the hub of all your sales efforts. It needs to tie in with social media, direct mail, Google Ad Words, and other advertising. It will produce for you day and night! – That is the Digital Sales Channel.

Track Results

There is truth in the old saying that 50 percent of your marketing money is wasted, but you just don’t know which 50 percent. That’s why it is so important to track results.

By tracking, you can figure out what marketing effort is working and what isn’t. When you know that, you can fine-tune your message or channel. Good marketing requires that you follow this recipe: Implement, review, fine-tune and repeat.

Brand Building

We elevate brands, both large and small, with cohesive, impactful presentation.

Marketing Services

We develop customized marketing campaigns to achieve specific goals.

Web Development

We build robust websites that drive business and grow audiences.

Establish goals for your marketing plan. It could be a goal like adding four to six new clients every month totaling a minimum of $40,000 in revenue. Or that a telemarketing campaign must provide two qualified appointments each month. Make sure you set up a tangible goal for your website and measure the results.

Keep It Fresh Search engines reward websites that have changing content with higher rankings. Make changes on at least a monthly basis. Add a page or an article. If your website isn’t evolving, it will look outdated and be harder to find in a search. Never forget that your website is often the first Impression for prospects. Old and outdated content can be seen as neglect. One of our newer clients has a beautiful building because they want to impress their high-end clients. Their website, however, was atrocious. They didn’t realize that making a bad first impression online can turn off prospects rather than leading them to take the next step to buy.

Watch Your Competition

If people are searching online for your products or services,they are also checking your competition. Follow their example. Visit your competitions’ websites to learn what they are showcasing. See if you can glean any insights that might benefit you. Then, like a prospect, compare the first impressions of the sites. If you are on the losing end of the comparison, it might be time to update your design.

Website Is an Asset

If what I’ve said about using your website to drive revenue is true, then it is also true that a website that produces sales is an asset that can increase the value of your company. A great example of this one of our clients. After we built their Digital Sales Channel, sales increased by 1,100 percent. When the time came to sell the business, they were able to get a higher value because the website was the engine that produced that growth.

Conclusion

Take a few minutes and take a good, honest look at your website. Ask yourself if it could do more to support and drive sales.

What kind of first impression do you think it presents?

Think about what is the tangible purpose for your website?

Think about what you could do to improve your search ranking. Check out what your competitors are doing. Start thinking of it as a Digital Sales Channel and as an asset.

You are invited to receive 30 minutes of free advice if you mention this article.

To learn more, contact Ricardo at

Exceeding Customer Expectations

In the early 1990’s I was working for a large company and a consultant was brought  to help us to increase sales and increase customer satisfaction.

Since I like stories, I must use one of my stories to illustrate this point.  I usually tear off when I think of it. I hope you like it!

The consultant explained that we all have different personalities and expectations.  For those of us who are Type A personality we expect that someone would start working on our task as soon as we communicate it.  

Recently I went to have my eyes checked, my prescription had changed and ordered glasses.  The person who took my order said it will be two weeks before you can have your glasses. I am type A and asked for a shorter timeline.  She said no, I told her I would pay extra. She said no, I agreed to wait for two weeks. My glasses arrived in seven days, I was very happy about it!

The consultant said the following steps are key to exceeding customer expectations:

  1. Understand your company’s production schedule:  Know what your team and you can do and if there is a production schedule you need to be familiar with it.
  2. Define the Timeline and expectations: When you communicate with a prospect/client it is very important that you set the correct expectations.  Use any of the following:
    • You will have this widget shipped by Friday March 1 and you can expect it at your home by March 7.
    • We can put this task in production in the next 24 hrs and you should be able to review it in 5 business days.
    • We will cue your project on Friday for next week and it should be available for you to comment on it by the following Thursday.
    • I will check with my team and will let you know tomorrow when you can expect this task done.
    • I will be able to give you a timeline when you provide us with the missing content you owe us.

    Notice the above have a clear timeline or defined.

    Avoid the Following statements:

    1. We will get this done asap (as soon as possible)
    2. We will get it all done soon
    3. Let me get back to you
  3. Communicate effectively: The consultant then said that verbal communicate tends to be misunderstood.  In order to communicate effectively you need to repeat, summarize and use two methods.  Verbal and any of the following: email, voice message, text, project management milestone software, calendar notification.
    Communicate effectively is a very important ingredient of the whole process.  Say what you will do twice and confirming with email or any of the mentioned methods above is key.    
  4. Give extra time to every task:  When the person sets the timeline on step 2) mentioned above it must be done with extra time.  For example if you know something can be done by Wednesday, then add 2 days and say Friday. If this is done correctly and you receive the task delivered by Wednesday, then communicate to the client you have just exceeded the customer expectations.  If the production team delivered by Thursday you can still exceed customer expectations. If the production team delivers by Friday you have delivered on time.
  5. Verify: Please make sure the tasks were done correctly prior to communicating to the client.   You need to review the task if possible to make sure the task was done correctly by the production team.

Resources :::::  

         Dale Carnegie Institute

Questions:::::

      Do you believe we all can exceed customer expectations?      

      What is your preferred way of communication?

     What does asap mean to you?

Money can’t buy everything!

Recently I was thinking of situations that have made my life rewarding. I do believe I have a fantastic life. Would not change it for anything, came to realize that money can’t buy some of the most rewarding situations that I have been involved in the past.

Since I like stories, I must use one of my stories to illustrate this point. I usually tear off when I think of it. I hope you like it!

Dr. Ricardo

I am going to entitle my story “Dr Ricardo” , about ten years ago I was asked to donate some of our work/time to an organization called “Children’s Surgery International”. We did and provided a website to promote their cause. It was nice to receive a certificate of appreciation at a fancy dinner. A few years later I was asked to participate in one of their missions to help children who had been born with cleft palads in different parts of the world. I accepted and took the position as logistics manager and translator to a mission to Chihuahua Mexico. The group had four surgeons, six nurses and seven people who would help to play with the kids and aid as needed.

My job was to help the group to go through Mexican immigration and translate for the mothers and families from the time they provided their children to us at the time of surgery to the instructions needed for after care for their children. It was exciting and the comradery that I experienced with the group was fantastic. Surgeons who donated their time free of charge, nurses as well. We took many medicines and equipment from the US to Mexico. We had some issues in immigration, but we were able to resolve them easily once the nature of the mission was explained.

I was part of the team selecting the children to be operated. There were about 75 families wanting to have the operation, we had enough resources and time for 35 surgeries, but 37 were selected. We all agreed to work extra time and do whatever it was needed.

I had to wear scrubs which made me look like one of the surgeons and early on, families would refer to me as Dr. Ricardo. The first couple times I corrected them indicating I was just a translator. Since it happened so often, I let them call me Dr. Ricardo ?

I thought my job was going to be very easy, however on the first translation I almost fainted. There was a mother with an 8 month child. As she handed her child to the surgeon she started to cry and ask with broken words to take care of her precious child. As I started to empathize with her, my throat closed up and I had to translate to the surgeon. Quickly recovered and translated what she was saying. The surgeon was awesome and smiled, saying with his smile and embracing the child that all will be ok. I then took the woman out and spoke briefly to her. Told her about our American surgeons experience and their abilities. There were several situations similar to this one and then came one of the most rewarding experiences on the trip. A handsome boy we will call Pedro for this story came. He was 14 years of age, he came alone

to the surgery room and he was nervous. I asked him, Pedro how are you doing? – He answered “Bla ta eh no” I couldn’t understand what he said to me. He had a hole on the roof of his mouth and his enunciation was very hard to understand. I asked again and he answered “Te lo ka da “ this time I acted as if I understood and took him to the surgery room. I was able to hold his hand until he felt asleep for surgery and explained the process to him. He was one of the last patients we operated on the last day. The next day was a Sunday and the task at hand was to go through the hospital, check on the kids. By now we had three days of surgeries from 7 am to 9 pm, we were tired and of course I was Dr. Ricardo to everyone. I was the person providing the instructions in Spanish for after care, given to me by the real doctors in English of course. The surgeons instructed me to check on some of the kids for bleeding and make sure the kids were comfortable with minimal pain.

As I walked through the floor which had 37 beds in this large floor, Pedro’s mother held my arm and said: Dr. Ricardo, I have to share a story with you. Please share it with the rest of your team. Pedro came out of surgery at about 9:00 pm and I was by his side, he slept deeply and woke up at about midnight and yield at me and said “Mom do I speak ok now?” She answered yes honey you do. Pedro then said: “Great, I thought it was just a dream”. He was approaching puberty, he wanted to be heard and to be similar to all of the other kids. HIs mother then told me, Pedro woke up again at 3:00 am and 7:00 am and the same thing happened. He kept thinking it was a dream, but he now speaks like everyone else ? Her last words were thanks for changing my son’s life for the better…. As she said this, a warm feeling came into me, my heart rejoiced. I knew at that moment, she was right, we had changed Pedro’s life. It was very rewarding to me. A few minutes later I shared the story with my team. My team said, Ricardo, thanks for the story. It was a very exhausting experience but well worth it!  We changed children’s lives …

Resources :::::

Children’s Surgery International website.

Questions:::::

Do you believe we all have the ability to change people’s lives?

Do you have a situation in which you knew there was not enough money to replicate it?

What life experience have you had which gave you incredible personal reward?

One Act of Kindness

In the Spring of 2007, I was very happy. I had just sold a large project and put a few hundred dollars in my pocket. I went for lunch and behind me there were three roof workers, all of which were dirty and hungry. I had decided I was going to pay for their lunch; however, I didn’t do it. In my mind, I played the scene and thought they would be suspicious of me by giving them something for free. I took my sandwich sat down and began eating. As soon as I took the first bite, the idea of “One Act of Kindness” was transferred to me. It was a great idea and I began writing all I could and this was the birth of www.oneactofkindness.org

The idea was to create cards that anyone could print and give to people in the process of executing “Acts of Kindness”. See example of the cards below.

The cards give a sense of permission to help others without expecting anything in return. Something that I realized was lacking when I wanted to pay for the lunch of those workers.

In the past ten years I have received great emails from people around the world. Canada, England, Australia, Ireland just to name a few. These were from people who received cards from people doing Acts of Kindness and enjoyed whatever was given to them.

It is VERY gratifying to receive these type of messages and to know that a bit more kindness is being sprinkled around the world. You can see some of these messages from recipients.

Resources ::::: One Act of Kindness — www.oneactofkindness.org

Questions:::::

Have you received a message from a stranger?

Are you willing to give an act of kindness?

What is your Personal Legend?

Recently conversing with a young friend of mine, she recommended a very nice small book called “The Alchemist” by Paulo Coelho. The book is a story of a young shepherd in search of what the author calls his personal legend. The book is an easy read and surprisingly I had the time to read it in a couple days.

The book makes the case for everyone having a personal legend a destiny if you desire to see this way. The story makes the case for looking at life as a learning experience. Whether the situation is what you would consider bad, it has an ultimate purpose and can provide a teaching lesson. In the story, the boy had all of his money stolen by a thief in the middle of a trip, and this event caused the young boy to seek employment with the owner of a glass shop. While he was working at the glass shop, he learned much from the people he interacted with, as well as learning to speak another language.

While reading the book it made me reflect on my own personal life and those events that I thought were “bad” that actually made me into the person I am today.

My own personal legend had its own turns and it is only when I reflect on it that I see the positive effect. Some events that I thought were bad that were actually very good for me:

I grew up in Mexico City with a very nice family. My father was an entrepreneur and my mother was a housewife. I was the oldest of three and the only male. I always thought that not having a brother was a bad situation. This led me to appreciate the incredible male friendships that I have yet today after 45 years. They are my friends and call themselves my brothers. I then came to the USA and stayed with a family who had a two year old boy, he became my brother and he doesn’t remember a day without me. He is an uncle to my daughters and I am uncle to his.

While studying at the University of Minnesota, my father who was responsible for all of my financial affairs gave me two options: comeback to Mexico and go to the best Private University or find a job to pay for your expenses and stay in Minnesota. I had very good grades and INS (immigration and naturalization service) gave me authorization to work, rare for everyone. I believe it was a sign that I was meant to stay in MN. I became a janitor at the time, and I disliked it very much, but as I think back it was one of the best things that happened to me. I learned about hard work, sweat a bit, and the overall experience humbled me a bit. I learned the value of a dollar and finished my degree on my own with scholarships.

In 1985 I fell in love with a Minnesota girl. She introduced me to her parents and family and we were together for over two years. I knew it would not work for us long-term, but I really liked my relationship with her father and step-mother. I talked to her father and step-mother and told them I didn’t want to lose my relationship with them. They agreed and our friendship continued for over thirty years. Her father was my best man when I got married to my current wife. Without knowing her I would not have met her parents, my friends ?

Resources :::::

The Alchemist by Paulo Coelho — Amazon

Questions:::::

Do you believe we all have a personal legend or destiny?

Do you think you know what your personal legend is?

What life experience you thought it was bad, has made you a better person?

Are you following your personal legend?

What Is Your Brand Legacy?

Wanted to speak to you about “Personal Brand Legacy” — Let me explain what I mean.

Brand

Particular characteristic that serves to identify a particular product or service. In this case a person’s legacy.

Legacy

“The gift you will leave behind”

Personal Brand Legacy ——> How do you want to be remembered?

“I have come to reflect upon my life and realized that life today is different from what I thought it was or what it would look like. A few years ago, I realized something important and I want to share it with you. I hope it helps you in your own lives, or at least make you think and reflect upon your life. These lessons helped me to create what I want my brand legacy to be.
A few years ago, I was volunteering at our church and helped set-up a room. I did my job and helped, but there was this particular guy by the name of Tom Sweeney. He did the job plus much more and always did the extra effort and it was very noticeable. After a few days of working together I asked Tom, “Hey Tom, why are you so eager to help and work so hard?” He asked me if I had a few minutes to hear an interesting story. I agreed and told me a great story!

He Was Just a Mailman

He said, “Ricardo I have a very good education, a very good job, and I’ve earned a lot of money in the past and I thought I was happy. I had a brother who was just a mailman. I looked down on him because I felt I was more educated and earned more money and had more stuff. Certainly, I loved my brother, but I thought he was just a mailman. Then I attended his funeral in Ohio where we grew up. There were hundreds of people outside the church trying to get in to visit my brother. The church was packed to the max, many people came to pay their respects to my brother. You see … he had taken the time to meet the families in his delivery route. He cared for them, he had helped many people, and people loved my brother. Many of them told me stories after the mass of how kind and nice my brother was.

When I came back to MN I reflected upon my life and decided to help older people. I was inspired by my brother, who was just a mailman. He tried his best and I asked myself how many people would come to my funeral?”

“We ALL have the power to change people lives”

Let me introduce you to Nick. I watch this video when I need some inspiration. Born in Australia, he has inspired millions of people around the world.

https://www.youtube.com/watch?v=ciYk-UwqFKA

Hope you enjoyed this, he is an amazing person. Now married and has a child a very inspiring person!

Your deeds are your monuments!

J. Palacio’s Quote

“…We should be remembered for the things we do. The things we do are the most important things of all. They are more important than what we say or what we look like. The things we do outlast our mortality. The things we do are like monuments that people build to honour heroes after they’ve died. They’re like the pyramids that the Egyptians built to honour the Pharaohs. Only instead of being made out of stone, they’re made out of the memories people have of you. That’s why your deeds are like your monuments. Built with memories instead of with stone.”

Resources ::::: No Arms, No Legs, No Problem: https://www.youtube.com/watch?v=ciYk-UwqFKA

Butterfly Circus Movie (20 minutes): https://www.youtube.com/watch?v=p98KAEif3bI&t=1210s

One Act of Kindness: www.oneactofkindness.org

Questions:::::

  • What do you think is your brand legacy ?
  • What would you like it to be?
  • What are steps you can take to enhance your personal brand legacy?

You should at least think how you would like to be remembered!

Do you want a few people at the end or a lot of people?