What Is Your Brand Legacy?

Wanted to speak to you about “Personal Brand Legacy” — Let me explain what I mean.

Brand

Particular characteristic that serves to identify a particular product or service. In this case a person’s legacy.

Legacy

“The gift you will leave behind”

Personal Brand Legacy ——> How do you want to be remembered?

“I have come to reflect upon my life and realized that life today is different from what I thought it was or what it would look like. A few years ago, I realized something important and I want to share it with you. I hope it helps you in your own lives, or at least make you think and reflect upon your life. These lessons helped me to create what I want my brand legacy to be.
A few years ago, I was volunteering at our church and helped set-up a room. I did my job and helped, but there was this particular guy by the name of Tom Sweeney. He did the job plus much more and always did the extra effort and it was very noticeable. After a few days of working together I asked Tom, “Hey Tom, why are you so eager to help and work so hard?” He asked me if I had a few minutes to hear an interesting story. I agreed and told me a great story!

He Was Just a Mailman

He said, “Ricardo I have a very good education, a very good job, and I’ve earned a lot of money in the past and I thought I was happy. I had a brother who was just a mailman. I looked down on him because I felt I was more educated and earned more money and had more stuff. Certainly, I loved my brother, but I thought he was just a mailman. Then I attended his funeral in Ohio where we grew up. There were hundreds of people outside the church trying to get in to visit my brother. The church was packed to the max, many people came to pay their respects to my brother. You see … he had taken the time to meet the families in his delivery route. He cared for them, he had helped many people, and people loved my brother. Many of them told me stories after the mass of how kind and nice my brother was.

When I came back to MN I reflected upon my life and decided to help older people. I was inspired by my brother, who was just a mailman. He tried his best and I asked myself how many people would come to my funeral?”

“We ALL have the power to change people lives”

Let me introduce you to Nick. I watch this video when I need some inspiration. Born in Australia, he has inspired millions of people around the world.

https://www.youtube.com/watch?v=ciYk-UwqFKA

Hope you enjoyed this, he is an amazing person. Now married and has a child a very inspiring person!

Your deeds are your monuments!

J. Palacio’s Quote

“…We should be remembered for the things we do. The things we do are the most important things of all. They are more important than what we say or what we look like. The things we do outlast our mortality. The things we do are like monuments that people build to honour heroes after they’ve died. They’re like the pyramids that the Egyptians built to honour the Pharaohs. Only instead of being made out of stone, they’re made out of the memories people have of you. That’s why your deeds are like your monuments. Built with memories instead of with stone.”

Resources ::::: No Arms, No Legs, No Problem: https://www.youtube.com/watch?v=ciYk-UwqFKA

Butterfly Circus Movie (20 minutes): https://www.youtube.com/watch?v=p98KAEif3bI&t=1210s

One Act of Kindness: www.oneactofkindness.org

Questions:::::

  • What do you think is your brand legacy ?
  • What would you like it to be?
  • What are steps you can take to enhance your personal brand legacy?

You should at least think how you would like to be remembered!

Do you want a few people at the end or a lot of people?